About Us

Central Diamond Center is a full service jewelry store, offering custom designed jewelry, jewelry repair, appraisals, and gold buying. EL-EM TRADING Co. Inc was founded in 1989, and has been doing business as Central Diamond Center. The name EL-EM Trading stands for the initials of all five of our family members.Central Diamond Center stores are located in Richardson, Texas and in one other location in the Dallas metropolis to better serve you.

Celebrating 30 Years
of Love Stories

Since 1989, Central Diamond Center has been the premier jewelry store in Dallas, Texas for an array of special occasions. From engagements to milestone anniversaries, our staff of professional jewelers has the expertise necessary to help you make the right decision. Find the perfect engagement ring, anniversary present, or gift for a loved one at Central Diamond Center!

Our captivating selection of diamonds and gold come with a low price guarantee and lifetime warranty. This allows you to be confident when making your jewelry purchase with Central Diamond Center. It is not a one-and-done deal at Central Diamond Center; when you shop with us, you have a friend for life. We pride ourselves on this dedication and excellent customer service.

Central Diamond Center also offers the opportunity to take advantage of our lifetime upgrade program. Simply bring in your previously purchased diamond, choose a larger or nicer diamond, and then pay the difference. Central Diamond Center grows with you and your relationship.


Please feel free to contact us.

We have jewelry professionals ready to help.

Contact Us Appointment

Central Diamond Center