Central Diamond Center may request personal information, including your name, shipping address, telephone number, e-mail address, billing address, credit card number, and expiration date. Central Diamond Center collects that information in order to:

• Process process order;
• Verify your identity for payment authorization;
• Contact you regarding your order status;
• Ship your order to you;
• Send you news from Central Diamond Center (if you request);
• Generate anonymous statistics; and
• Provide you with an excellent shopping experience.

Once Central Diamond Center gathers your name and address, this information will then be transferred to your credit card company, if applicable, for confirmation to complete your purchase. Your shipping information may also be supplied to a third-party fulfillment center, but your name and address will not be used for any other purpose than delivery of your order. Your name and address will not be sold to mailing-list firms. Although Central Diamond Center may occasionally share statistics about our customers with important business partners, we do not disclose any identifying information about individual customers.

Tracking of Advertising Links, Action Tags, and Cookies

Central Diamond Center works with a third-party advertising company to collect information on advertisement performance and Web site usage. This company serves Central Diamond Center ad banners on our behalf which use action tags and cookies to measure how many times users view and click on an ad and which specific pages of our Web site users visit (e.g. a registration or checkout page). To do so, this company may use information about your visits to the Central Diamond Center Web site and other Web sites. Unless otherwise notified, our third-party advertising company does not use names, addresses, e-mail addresses, or telephone numbers and does not link any online actions or cookies to an identifiable person. The use of your cookies is subject to the privacy policy of our third-party advertising company.

Site Usage Tracking and Analysis

Central Diamond Center, Inc. has contracted with a third party, BlueChannel, Inc. and/or its authorized partner or reseller, to provide additional tracking and analysis of information and data collected from visitors to our Web site. No uniquely identifiable information is tracked by BlueChannel, Inc. BlueChannel, Inc. does not use names, addresses, email addresses, or telephone numbers and does not link any online actions or cookies to an identifiable person. Central Diamond Center, Inc. reserves the right to provide that information and data to BlueChannel, Inc. and/or its authorized partner or reseller for those purposes.

Sending this Product to a Friend

When you e-mail a product to a friend, you and your friend's names and e-mail addresses are requested. This ensures that your friend will know that you have requested that Central Diamond Center send them an e-mail. You and your friend's e-mail addresses will only be used for this purpose unless permission is otherwise granted.

Refer a Friend

Using a Central Diamond Center form, you can also refer a friend to the Central Diamond Center Web site. You and your friend's names and e-mail addresses are requested to ensure that your friend will know that you have requested that Central Diamond Center send them an e-mail. You and your friend's e-mail addresses will only be used for this purpose unless permission is otherwise granted.

Updating Personal Information

If the personal information Central Diamond Center has gathered from you changes or you no longer desire our service, we will gladly correct, update, or remove any personal data you have previously provided to us. To request a change or removal of your personal information, contact one of our diamond and jewelry consultants at (972)761-0358 or login to your account.

Security

Central Diamond Center is committed to protecting the privacy of your personal information. To protect the information you send from your computer to Central Diamond Center's e-commerce system, this information - including your credit card number, name, and address - is encrypted using Secure Sockets Layer (SSL) software. Internally, we use encryption and Web security technologies to protect the privacy of your personal data. Only parties responsible for processing your order have access to your credit card and bank information.

Central Diamond Center continuously reviews its policies and practices to ensure that all customer information remains secure.

Use of Technology

"Cookies" are small pieces of information that are stored by your browser on your computer hard drive. You must have cookies enabled in order for you to be able to perform many of the general functions on the Central Diamond Center Web site. With cookies enabled, the Central Diamond Center Web site will have the capacity to deliver you a more customized and complete shopping experience to track visits from our affiliates and partners and to enable the use of our shopping cart. Central Diamond Center does not use cookies to store or collect any personal information such as names, addresses, or payment information. To learn how to enable cookies on your computer, visit the Web site that corresponds to the browser you use:

• Microsoft Internet Explorer
• Netscape Navigator
• Mozilla Firefox

IP Addresses

Central Diamond Center collects your IP address, which cannot be used to identify you personally, to help diagnose problems with its server, to administer and tune the operation of its site, and to log your browser type and referring URL information. Central Diamond Center's servers use each IP address to anonymously track the date and duration of each session within its site. Your IP address may also be used to help Central Diamond Center collect statistical data or in gathering broad usage information. Certain parts of this information may be shared with Central Diamond Center partners, but your IP address will not be distributed.

Contacting Us

Via the Contact Us link, Central Diamond Center allows customers to e-mail us directly. This provides direct contact to a Central Diamond Center diamond and jewelry consultant, who reads each e-mail and tries to promptly answer your questions. Central Diamond Center may also file your comments to improve the site and program or review and discard the information. You may also send us your comments about the Central Diamond Center Web site or the shopping experience in general, as we always appreciate feedback.

Fraudulent Charge Protection

If a third party obtains your personal information from a purchase made with Central Diamond Center and uses that information to perpetrate credit card fraud, you are protected. Under the Fair Credit Billing Act, your bank may hold you liable for up to $50 of fraudulent charges. If your bank holds you liable for any portion of the $50, Central Diamond Center will cover up to the entire $50. Central Diamond Center will cover this liability if the unauthorized use resulted through no fault of yours from purchases made on Central Diamond Center's secure server. In the event of unauthorized use of your credit card, you must notify your credit card company in accordance with its reporting rules and procedures.

Legal Disclaimer

The only time Central Diamond Center will disclose personal information is when required to by law or with the good-faith belief that such action is necessary in order to conform to the law. If you have questions about this privacy statement, please contact the Central Diamond Center customer service department at (972)761-0358.